Transforming Global Marketing Efficiency Through AI & Creative Innovation

Client Snapshot

  • Industry: Luxury Beauty

  • Scope: Global Transformation

  • Focus Area: AI in Marketing, Creative Operations, Growth Strategy

Challenge
The client relied on 3,000+ creative agencies worldwide, leading to escalating costs, inefficiency, and inconsistent brand messaging.

Our Approach

  • Restructured operations with a new in-house Creative Agency model

  • Deployed AI-driven tools for content creation and optimization

  • Consolidated external vendors from 3,000+ to 200

  • Established new KPIs directly tied to growth outcomes

Impact

  • 25% YoY cost savings in creative production

  • Vendor reduction: 3,000+ → 200

  • Faster speed-to-market for global campaigns

  • Improved global brand consistency

Takeaway
This transformation proved how AI, structure, and creative strategy can deliver both efficiency and sustainable growth.

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