Growth Lab helps brands unlock modern growth by uniting AI, creativity, data, and culture. We partner with CEOs and CMOs to modernize their marketing engines, elevate creative impact, and build intelligent systems that drive relevance and performance.

Who is Growth Lab best suited for?
Growth Lab supports consumer-facing companies across luxury, beauty, lifestyle, retail, wellness, hospitality, and high-growth challenger brands. We are most valuable when organizations need senior leadership in marketing transformation, brand storytelling, AI integration, creative modernization, advocacy and creator ecosystems, and growth acceleration.

What makes Growth Lab different from an agency or consulting firm?
Growth Lab bridges the gap between high-end creativity, AI-driven intelligence, and board-level strategy. We do not operate like a traditional agency or a large consultancy. We design modern, intelligent marketing and creative systems that unlock growth – and partner closely with teams to activate them.

What services does Growth Lab offer?
Marketing and creative transformation advisory.
AI strategy and intelligent marketing systems.
Advocacy and creator ecosystem design.
Fractional CMO leadership.
Brand storytelling and creative strategy.
Executive workshops and keynotes.

How does Growth Lab use AI?
We use AI as a creative and strategic multiplier. AI supports our work by surfacing consumer and cultural intelligence, identifying high-fit creators, strengthening briefs and content quality, unlocking predictive insights, improving measurement and optimization, and enabling smarter, faster decisions. AI enhances creativity, originality, and precision.

Does Growth Lab work with internal teams or agencies?
Yes! We collaborate seamlessly with brand, creative, insights, media, and comms teams, as well as CEO and CMO offices, external agencies, and data and AI partners. We bring alignment, creative elevation, and clarity without disrupting existing momentum.

Do you work internationally?
Si, certo, oui. Our experience spans more than 17 global markets, and we support global brands, regional hubs, and multinational leadership teams.

Do you support early-stage or founder-led brands?
Yes. Our Fractional CMO offering is a powerful way for emerging brands to gain senior strategic leadership without hiring a full-time executive.

Growth Lab helps brands unlock modern growth by uniting AI, creativity, data, and culture. We partner with CEOs and CMOs to modernize their marketing engines, elevate creative impact, and build intelligent systems that drive relevance and performance.

Who is Growth Lab best suited for?
Growth Lab supports consumer-facing companies across luxury, beauty, lifestyle, retail, wellness, hospitality, and high-growth challenger brands. We are most valuable when organizations need senior leadership in marketing transformation, brand storytelling, AI integration, creative modernization, advocacy and creator ecosystems, and growth acceleration.

What outcomes can we expect from Growth Lab?
Clients typically experience improvements in creative quality and distinctiveness, speed to market, channel efficiency, advocacy and creator performance, consumer relevance, AI maturity, team alignment, and measurable growth. Most importantly, Growth Lab brings clarity, confidence, and momentum.

How do engagements begin?
We begin with a 90-minute diagnostic to uncover the true drivers of growth across strategy, creative, insights, culture, talent, operations, and AI maturity. From there, we develop a fast, focused, tailored roadmap.

How do you measure success?
We measure success through a blend of business performance, creative distinctiveness, cultural resonance, earned attention, incremental impact, team capability lift, and leadership alignment. Our goal is relevance, creativity, and sustainable growth with measurable results that matter.

How can brands work with Growth Lab?
You can reach out on our contact us page to schedule a working session. We will then determine the engagement structure that best supports your goals.