Client Snapshot

• Industry: Prestige Consumer Goods

• Scope: Global Digital Marketing

• Focus Area: Influencers, Creators, Content Strategy

Challenge
As a new brand, building brand advocacy and generating buzz was essential to brand expansion and growth. The brand had high sales targets but with so many influencers and low brand awareness, we needed to find who was right to bring this brand and new products to market.

Our Approach

• Insights-led influencer and creator selection framework with focus on authenticity, engagement and audience alignment

• Balanced macro-influencers with micro-creators

• Developed the brand’s first insight-led go-to-market campaign around a hero product with fresh messaging paired with creator-led content

• Activated a 360-campaign toolkit to activate and duplicate for future campaigns

Impact

• 158% to sales plan within 12 months

• 113% year-over-year sales growth

• Selection framework and activation toolkit became best-in-class for the brand and is still used to-date

• Real-time optimization powered by AI analytics to push high-performing content

Takeaway
The right creator and content strategy balances data with creativity— choosing creators who amplify the brand’s voice while staying true to their own.